Most likely the name
Sunday Ginikachukwu Nweke would not ring a bell but once Masterkraft is
mentioned, then most of Banky W, Flavour, and Phyno’s hit songs would
come to mind.
No
doubt, the ever smiling music producer is one of the best on the
continent especially as he just concluded works with rave-of- the-moment
American singer, Jason Derulo, but life has not always been a bed of
roses for the beat maker.
In
a chat with Saturday Beats, he hinted that he was born into abject
poverty and life as a child in Ajegunle was like sleeping in thorns.
“Growing
up in Ajegunle was an experience for me because I was raised in abject
poverty. The only thing that gave me joy was music especially because I
was born in a white garment church. Playing music in church gave me
hope. At a point in my life, I had to hawk; I sold ‘pure water’, tin
tomato and also tissue paper, that is just to mention a few. At a time, I
had to work as a houseboy just to survive and I did that for about two
years. Then I complained to my father that I did not like the job and
that I wanted to come back home. When I got back home, I began to play
the piano. That’s when I began to produce music. My childhood was very
tough and challenging but I am grateful to God that none of those things
hindered my future,” the beat maker said.
Although
he was a brilliant kid who dreamt of becoming an accountant, his hopes
were unknowingly shattered by his parents even though he had a
scholarship to attend two schools. He said, “I was a very intelligent
student as a child and I remember that when I took my common entrance
examination, I was the number one student in Ajeromi Ifelodun Local
Government and the government gave me scholarship to two schools but my
parents did not know the meaning of scholarship. I tried to explain it
to them but they preferred that I serve under an ‘oga’ for about six
years. They believed that as soon as I was done, they would open a shop
for me at Idumota and I would be selling jewellery. That was how I was
not able to go to school and I went to serve someone for two years.”
Luck
smiled his way in the guise of MI and Banky W, who he said gave him a
breakthrough in his career. Masterkraft also acknowledged the role Kenny
Ogungbe played in his life via his Kennis Music record label.
“I
taught myself how to play the piano and I thought I would become a
mogul by just playing the piano till I met a friend that played
instruments. He went for Star Quest and won, so he wanted me to produce
for their group. At the time, when you won Star Quest, you would be
signed under Kennis Music. When I did the first two songs for them,
Kenny Ogungbe liked it and that was how I became a part of Kennis Music
label. That was in 2009. The turning point for me was when I produced a
song and they needed a rap artiste on the song; so they called MI. He
came to the studio, listened to the sound and asked if the song was
produced in Nigeria. He later asked to see me. Instantly he called Banky
W and told him about me. Banky tried calling me but I did not know it
was him, so I did not pick his call, that was how he sent me a text
message and I was so excited when I got the text. The next day, Banky W
came and he told me about a song he was working on and in less than 30
minutes, I was done with the beat. He was so amazed that he promised
that my name would be everywhere and that was how I made it to his
album. I saw myself in the newspapers and it was Banky W that paid for
it. From there, I started working with EME and I was the vocal coach for
Wizkid and Skales,” Masterkraft said.
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